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Differences in communication style are not the only distinction

Opinions were divided on the new US boss of an international team. The Americans and British liked the fact that he communicated with them a lot. Some of the German team members felt that his frequent questions like 'How are you getting on?', 'Do you need any help?'

How to Stop Cold Calls from Feeling Intrusive - 4 key ways to be seen as helpful while cold calling
Most people sense that cold calls are self-serving to the person calling. When our cold calls do not feel intrusive, people naturally are more open to talking with us.
Focusing on being helpful takes us away from the traditional sales mindset. To be perceived as helpful, we must actually be helpful.

http://www.freecoldcallingtips.com/

How to Build Great Relationships through Cold Calling

Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. This artificial role puts a great stress on us, and sabotages our cold calling conversations. Building relationships humanize our cold calling conversations -- and ourselves. Cold calling conversations become more natural.